Social media today is more than just a means of staying in touch with friends and family; it’s a business tool that can make or break your company. It’s no longer enough to simply have a presence on social media; you must use it as an opportunity to market your company responsibly, target potential customers, and increase brand awareness. If you want to grow your business, then working smarter not harder is essential. Luckily, there are many ways to level up your social media marketing efforts without spending a fortune or hiring an army of consultants. The good news is once you get the hang of it, it only gets easier from there.
Be strategic and know your audience
As with any marketing campaign, the success of your social media marketing efforts depends on your strategy. First, you must define your target market. What are their fears, what are their hopes, what are their needs? Once you know your audience, you can create content that resonates with them, addressing these topics and offering solutions. The tone and language you choose will have a profound impact on how your audience perceives you. Your tone and style needs to be warm and friendly, not stuffy or formal. Your social media audience expects to be addressed with respect, so try not to use aggressive tones or make vulgar or offensive comments. Speak in a way that inspires and inspires in a way that inspires.
Create content that resonates with your audience
Next, you must choose what type of content you will create. Some social media channels are better suited for sharing blog articles or product reviews while others are better suited for images or videos. Once you have decided on your content types, you need to consider how often you will post. Keeping up with consistent posting will help your content reach the front page of your chosen social media channels. It’s also important to post consistently on different days of the week so as to avoid posting too often. The idea is to have a post appear on your page on a given day, but not stay on the page for too long. The goal here is to get your content onto the page, but not keep it there. Over time, your social media audience will start to see your posts appear on their screens.
Use a social media scheduling tool
With so many social media channels out there, it can be difficult to determine which ones are the best for you and your company. The most important channels to target are the most crowded. It’s important to avoid the mistakes that many businesses make and simply jump into the fray without a strategy. You must choose a social media scheduling tool that is designed specifically for the type of content you will create. Scheduling content will help you to avoid posting too often or too infrequently, giving you the consistency you need to reach a larger audience.
Test, test, test
You’ve created your social media content, chosen the channels you will promote your content on, and scheduled your posts. Now it’s time to test your efforts. Once you have begun posting on your chosen channels, be sure to post content that is both relevant to your brand and entertaining. It’s important to be both informative and interesting to keep your social media audience engaged. It’s also important to measure your metrics. Which channels are performing best, which posts are getting the most page views, and what posts are generating the most engagement? These metrics will help you to determine where you can focus your efforts to optimize for greater results.
Track metrics to identify success stories
The more channels you target, the more likely it is your posts will be seen by prospective customers. Even if their attention is drawn to one channel over the others, it’s still a step in the right direction. The key is to post content that is relevant to your brand, addressing the topics and fears of your prospective customers, while offering solutions to their problems. Once you are posting content on your chosen social media channels, you will want to track metrics such as how many views your posts receive, how long people stay on your posts, and how many times your content is shared. You can track these metrics using a social media scheduling tool or via the social media platform itself. Once you have identified which channels are performing best, you can focus your efforts on the channels that need the most help.
Hold regular office hours on Facebook
The majority of interactions on social media happen when users engage with other people. Be sure to schedule regular office hours on your Facebook page. Reach out to your existing fans and engage with them. You can use these office hours to post content that is both informative and entertaining, addressing topics and fears relevant to your brand. You can also use office hours to respond to questions from your fans and answer questions from prospective customers.
Hold a conference on Twitter
Twitter is a great social media channel for connecting with your audience. You can hold a Twitter conference to discuss a pre-determined topic. You can also use these events to post content. For example, you can post the question and then have a panel of experts discuss it. This will drive engagement on Twitter and increase the exposure of your content.
Hold a video chat on Google+
Google+ Hangouts are free video chats that can be used to connect with your customers and prospects. You can use Hangouts to broadcast live events, hold office hours, or discuss topics that are relevant to your brand and audience.
Social media is an integral part of marketing strategy today. It allows marketers to connect with their customers in a new way that has never been possible before. Social media platforms allow you to share information quickly, which is extremely important in today’s world where information is shared at lightning speed. Social media also gives you the ability to listen in on what your customers have to say about your brand or product and address issues quickly before they become problems for your company. Finally, social media allows you to create an intimate relationship with your customers by providing them with personalized experiences that make them feel special and connected with your brand or product. This intimacy leads directly into increased sales as consumers who feel connected are more likely to buy from you than those who don’t feel connected. Thus social media marketing is an essential part of any marketing strategy today!