Digital marketing is a must for tech companies. Competition to sell new products is fierce, so marketing your goods and services online is essential in getting a piece of the pie. With billions of dollars spent on digital advertising every year, it’s safe to say that marketers are finally catching up to the digital age. Digital advertising has become an essential component of any company’s marketing strategy. However, not all businesses understand why or how to implement digital marketing strategies that are best suited to their business. If you own or operate a tech company, read on to discover some useful tips and tricks from one of the world’s biggest tech companies.
Be where your customers are
In order to reach your audience, you need to know where they are. It’s important to know what social media platforms your customers are active on, which websites they visit and how often, and so on. It’s also important to know what keywords they search for or use when they make purchases online. Understanding your customers is the first step in reaching them online—which means knowing what their behavior patterns are like will be crucial.
Use video as a critical component of your marketing mix
Video marketing is one of the most effective ways to generate brand awareness and interest in your company. The reason for this is simple: you can’t watch a video without paying attention to it. You might be scrolling through Facebook, reading an article, or doing anything else on the internet, but if you see a video, you will stop and watch it. This makes video marketing one of the best tools for tech companies looking to get their message out there. Facebook Live Video is a great way to stream live videos. Facebook Live allows you to interact with viewers while they are watching your videos, which means they have more of a personal connection with your content. YouTube is another great place for tech companies looking to engage with customers on social media via videos. YouTube allows businesses to create ads that target specific audiences by location, age group, gender, interests and more. YouTube also has paid advertising available for small businesses on tight budgets Lastly, start creating valuable content that people care about! It’s essential that all digital marketing strategies include content creation as well as distribution
Invest in paid advertising
Facebook ads, Instagram ads, Google Adwords, and other paid advertising platforms are a great way to grow your business. Facebook ads are popular because they’re able to target specific demographics. If you have an app that targets adults between the ages of 20-25 and they live in Dublin, Ireland you can create a Facebook ad campaign that will only show up on Facebook feeds of people who match that demographic. Paid advertising also offers flexibility with different types of media like text, images, or video. You can set your budget to be higher or lower depending on the outcome you want to achieve. Paid advertising is a great way to grow your business because it's easy to measure. It will allow you to see how much investment leads to a return. You'll know what type of ad investments work best for your company and what doesn't bring in any returns at all. Paid advertising is a viable option for any tech company looking for new customers and revenue streams. When done properly paid advertising can allow for any company to develop a sales funnel of recurring high paying clients on autopilot increasing your comapnies ROI and lowering your customer acquisition cost.
Utilize email marketing to nurture potential customers
First and foremost, the most successful digital marketing strategies revolve around nurturing potential customers. This means staying in touch with people who have shown interest in your business via email marketing campaigns. Email is a great starting point because you don’t have to worry about the customer finding you. They already showed interest by signing up to receive updates on your company. The next step is to encourage them to engage more with your company, like by following you on social media platforms. You can do this by periodically sending out compelling content related to your market’s interests. For example, if your company sells high-tech cameras, you might send a video of one of their products in action or write blog posts about why owning that product would benefit the audience member's lifestyle. This will help increase brand loyalty and cultivate a sense of trust between your company and the customer. It also helps build bridges for future sales opportunities as the customer becomes invested in your brand.
Join forces with influencers and bloggers
The biggest tech company in the world, Apple, uses influencers to advertise. We all know they have some of the most loyal customers out there. Why not use that loyalty to your advantage? Apple has a team on staff that focuses solely on finding talented creators or “influencers” to help promote their products online. They make it easy for these influencers by giving them a plethora of product items and even cash in some cases. If you own a tech company, consider partnering with bloggers and influencers that have an interest in your product or service. Offer them incentives like money or product items so they will blog about your business. Bloggers are more than happy to work with brands as long as they can provide something of value to them (in this case, product items).
Don’t forget about traditional advertising
Online advertising is an essential part of any company’s marketing strategy, but don’t forget about traditional advertising as well. According to research from Google and Ipsos, people are more likely to be persuaded by things they see in person than online. Traditional advertising may include billboards or television commercials. Just because your business is digital-based doesn’t mean that a TV ad isn’t necessary for your marketing strategy. There are plenty of ways to target your audience through digital ads and traditional ads so combine the two for the best results. You can also use traditional advertising as a way to collect information about potential customers that you could then use for targeted marketing on social media platforms, blogs, websites and other networks.